Blugency – Service SaaS Platform Website Design
Website design for a service SaaS platform helping entrepreneurs start and manage US businesses through an integrated dashboard combining legal technology, compliance management, and digital marketing services.
Ongoing work
Blugency
SaaS
Project Deliverables
Location
Daytona Beach, USATools & Tech Stack
Project overview
Blugency is a service SaaS platform based in Daytona Beach, Florida, providing entrepreneurs worldwide with tools to establish and manage businesses in the United States. The platform integrates business formation services (LLC, C Corporation, S Corporation, Nonprofit), legal compliance management, IRS tax filing, and digital marketing services into a unified dashboard, enabling users to handle all business operations from one centralized location.
We partnered with Blugency to design their website. The project required creating a digital experience that could effectively communicate the platform's SaaS capabilities, demonstrate how the integrated dashboard simplifies US business management, and guide users through diverse service offerings. The website needed to serve international entrepreneurs unfamiliar with US business requirements while showcasing the technological infrastructure that differentiates Blugency from traditional legal service providers.
The website serves as the primary customer acquisition platform and gateway to the SaaS dashboard, requiring clear pathways for different user needs from initial business formation through ongoing compliance and growth management.
The project delivered several measurable outcomes that demonstrate clear progress and success. Inity Agency conducts weekly meetings with real progress and shares ideas to ensure your project stands out! You won't go wrong with Inity Agency! Iva is not just a normal UIUX designer, she partners with you for great results!
Challenges
Platform capabilities communication
Blugency operates as a service SaaS platform rather than a traditional legal services firm, offering an integrated dashboard for business management. The website needed to communicate this technological infrastructure and platform approach while explaining the actual services users access through the system.
Complex service portfolio in unified platform
The platform encompasses services across four major categories: business formation (multiple entity types), legal technology (compliance, registered agent, EIN management), tax filing (multiple business structures), and digital marketing (web design, SEO, social media). The website architecture needed to present this breadth as a cohesive platform rather than disconnected services.
SaaS value proposition clarity
The core value proposition—managing all business operations from one dashboard—needed clear articulation. The website had to help users understand the efficiency and organizational benefits of a platform approach versus using multiple separate service providers.
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Solution
Platform-first messaging architecture
We positioned Blugency as an integrated platform from the homepage forward, with messaging emphasizing "Build & Manage Your Business From One Place" and "One Convenient Dashboard." This framing establishes the SaaS nature and efficiency benefits before diving into individual service categories.
Service-categorized platform sections
The platform's capabilities are organized into four primary pillars: Start a Business, Legal Technology, Tax Filing, and eDesign & Marketing. This structure helps users navigate to specific needs while understanding how these services connect within the unified dashboard experience.
Dashboard-centric user journey presentation
The homepage features an interactive slider presenting common scenarios that users manage through the platform: "Ready to Start My New Company," "Better System to Manage Business Compliance," "Designing my Business Website," "The Right Structure for My Company," "Managing & Creating Social Media Content." Each scenario connects to platform features, demonstrating the breadth of capabilities accessible through the dashboard.
Ready to Build Your SaaS Product?
Free 30-minute strategy session to validate your idea, estimate timeline, and discuss budget
What to expect:
- 30-minute video call with our founder
- We'll discuss your idea, timeline, and budget
- You'll get a custom project roadmap (free)
- No obligation to work with us