Chroni -Time Tracking SaaS MVP Product Design & Landing Page
MVP product design and landing page for a SaaS time tracking and team efficiency platform helping businesses monitor productivity, manage projects, and optimize team performance.
Ongoing work
Inity
SaaS

Project Deliverables
Location
Tools & Tech Stack
Project overview
Chroni is a SaaS time tracking and team efficiency platform designed to help businesses monitor employee productivity, track project hours, manage workload distribution, and gain insights into team performance. The platform targets companies seeking to optimize resource allocation, improve project profitability, and understand how time is spent across teams and projects.
We partnered with Chroni to design their MVP product and create a marketing landing page. The project required defining core MVP features that would deliver immediate value while remaining achievable for initial development, designing an intuitive product interface that makes time tracking effortless rather than burdensome, and creating a landing page that would effectively communicate value to business owners and team managers evaluating time tracking solutions.
The MVP serves as the foundation for market validation and customer acquisition, requiring a balance between feature completeness and development feasibility while the landing page serves as the primary customer acquisition channel.



Challenges
MVP scope definition
Time tracking platforms can include numerous features: basic time logging, project management, team scheduling, invoicing, reporting, integrations, mobile apps, and more. The challenge was identifying which features were essential for MVP launch versus what could be added based on customer feedback, ensuring the initial product delivered meaningful value without overextending development resources.
Overcoming time tracking resistance
Many employees view time tracking negatively, associating it with micromanagement and surveillance. The product design needed to position time tracking as a tool for team empowerment, workload optimization, and project success rather than employee monitoring, creating an interface that feels helpful rather than intrusive.


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Solution
Focused MVP feature set
We defined an MVP centered on core time tracking functionality: intuitive time entry (timer-based and manual), project and task assignment, team member management, basic reporting and analytics, and simple project budgeting. This scope delivers immediate value (understanding where time goes) while remaining achievable for initial development.
Effortless time entry interface
The product design prioritizes frictionless time logging through multiple entry methods: one-click timer start/stop, quick manual entry, timesheet views for batch entry, and suggested tasks based on recent activity. This flexibility accommodates different work styles while keeping time tracking from disrupting workflow.


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Free 30-minute strategy session to validate your idea, estimate timeline, and discuss budget
What to expect:
- 30-minute video call with our founder
- We'll discuss your idea, timeline, and budget
- You'll get a custom project roadmap (free)
- No obligation to work with us